The Egg Which Broke The Record For The Most Liked Picture On Instagram

The Egg Which Broke The Record For The Most Liked Picture On Instagram

Nowadays crazy stuff happens online, some weird challenges takes place or a picture or a video goes viral. This year has already began with a crazy beginning as an "egg" dethroned model Kylie Jenner for having the most likes on a single post.

On 4 January 2019 the official @world_record_egg account was created, and the page posted a pic of an egg with a caption "Let's set the world record together and get the most liked pic on Instagram beating the current record held by Kylie Jenner (18 million)!We got this...". The previous record of Kylie was a pic of her daughter Stormi which had about 18.2 million likes.

The post was gaining less attention at the beginning, but then large amount of meme pages began to share the post on their pages and their stories and then people also started to share the post. The post reached 18.4 million likes in just 10 days making it the most liked pic on Instagram. As of today the pic has 48.2 million likes. The account has more than 7 million followers. The owners of the account are anonymous.

Kylie Jenner responded to the record by posting a video on her Instagram account of her crack opening the egg and pouring its egg on the ground and captioning it "Take that little egg".

There have been some similar pages which have been trying to do the same like @world_record_chai and many others trying to get likes and followers.

This was a marketing strategy so that the page could raise awareness about health and mental issues. This page was probably started by someone famous hence it got a boost at the beginning. Also many people have been trying to do the similar thing and try to make their page more popular and some of the pages are even paying Instagram to place their pages ads on the stories and feeds of people. 

The owners have also created a merch related to the egg by the propelling success that they have achieved and they said they would donate a small amount to the charity. The t-shirt says "I Liked The Egg".

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January 31, 2019 at 7:20 PM ×

ayam bngkok ayam bankok

Congrats bro Unknown you got PERTAMAX...! hehehehe...